Privacy Policy

Last updated: 22 November 2025

1. Introduction

DearAfter Registry ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service.

By using DearAfter Registry, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Personal Information

We collect information that you provide directly to us, including:

  • Name and email address
  • Age range and location (optional)
  • Funeral preferences and wishes
  • Executor and family member information
  • Files you upload (photos, documents, audio)

2.2 Automatically Collected Information

We automatically collect certain information when you use our service:

  • Device information and browser type
  • IP address
  • Usage data and access times
  • Cookies and similar tracking technologies

3. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our service
  • Process your requests and transactions
  • Send you notifications and reminders
  • Respond to your inquiries and provide support
  • Detect and prevent fraud or abuse
  • Comply with legal obligations

4. Data Storage and Security

Your data is stored on secure UK-based servers and is encrypted both in transit and at rest. We implement industry-standard security measures to protect your information from unauthorised access, disclosure, alteration, or destruction.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your data, we cannot guarantee absolute security.

5. Data Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

  • With family members you explicitly authorise to access your preferences
  • With service providers who assist us in operating our service (under strict confidentiality agreements)
  • When required by law or to protect our rights
  • In connection with a business transfer (merger, acquisition, etc.)

6. Your Rights (GDPR)

Under GDPR, you have the right to:

  • Access: Request a copy of all personal data we hold about you
  • Rectification: Correct any inaccurate or incomplete data
  • Erasure: Request deletion of your personal data
  • Restriction: Request limitation of processing
  • Portability: Receive your data in a structured, machine-readable format
  • Objection: Object to processing of your data

To exercise these rights, contact us at privacy@dearafter.com or use the data export/deletion features in your account settings.

7. Cookies

We use cookies and similar technologies to enhance your experience, analyse usage, and assist with authentication. You can control cookies through your browser settings, though this may affect functionality.

8. Data Retention

We retain your personal information for as long as your account is active or as needed to provide services. You can delete your account and all associated data at any time through your settings.

After account deletion, we may retain certain information as required by law or for legitimate business purposes.

9. Children's Privacy

Our service is not intended for individuals under 18 years of age. We do not knowingly collect personal information from children.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.

You are advised to review this Privacy Policy periodically for any changes.

11. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

Email: privacy@dearafter.com

Postal Address: [Your Company Address]

Phone: +44(0)20 XXXX XXXX